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Home > English > Marin University > Release Notes > Release Notes Q2 2019 > MarinOne & Marin Search: April 25th 2019 Release Notes

MarinOne & Marin Search: April 25th 2019 Release Notes

Sponsored Brand Bidding on Amazon

Marin Search and MarinOne can support bidding on Amazon Sponsored Brand campaigns. Advertisers can target ROI and drive better performance from their Amazon campaigns. Amazon native bidding can work in combination with Marin bidding, similar to eCPC on Google.

So remind me, what are Sponsored Brand Ads again?

Sponsored Brand Ads appear within Amazon search results when searching for relevant keywords (typically above Sponsored Products) to help drive discovery of a brand and drive more sales. This ad format includes a brand logo, a custom headline, and up to three products. When Amazon shoppers click on the brand logo, they're taken to a Store or custom landing page. When they click on a product, they're taken to the product page.

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