There may be occasions when you want your campaigns to target only mobile apps. Google’s AdMob network forms part of the Display Network and is comprised solely of mobile applications that allow ads to be run within them. You can choose to target only the AdMob network by following the steps outlined below.
To specifically target mobile apps, follow these steps:
At present, the Platform will not display Click, Cost & Impression for campaigns that are targeted solely at mobile apps.
However, you can manage these campaigns using the Platform – including updating creatives and editing bids and budgets.