Ad Studies for our next-generation Social platform allow you to compare the performance of two or more campaigns or ad sets to understand the influence of audiences, budgets, and other factors on your ad performance.
It's a quick and easy way to split-test your current Social campaign settings, then make smarter decisions going forward based on the results.
For full details about how to set up and report on Ad Studies, please read our dedicated Support Center article.
Our next-generation platform has now been enhanced with full support for History Reporting.
With this handy feature, you can gain at-a-glance reporting metrics in a single click for any object in your account, including individual campaigns and groups. Just navigate to any of the main grids and click the History Reporting button in an object's row to view customizable metrics such as Impressions and Clicks. You can even sort the data by Day (i.e. date), Day of Week, Week, and Month.
To learn more about History Reporting, please read our dedicated Support Center article.
