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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Tracking IDs & Parameters > How To Articles: Tracking IDs & Parameters > Setting Up Individual Tracking Parameters (Tracking IDs)

Setting Up Individual Tracking Parameters (Tracking IDs)


Once you have set up tracking parameters in URL Builder, you can then identify each tracking parameter so that the platform knows where to pull out an object's tracking ID, creative ID, keyword text, placement , and/or match type from a URL. You can do this within the Tracking ID settings page.

How to Set Up Individual Tracking Parameters

The goal here is to identify the tracking parameters which are seen in URL Builder. In this scenario, URL Builder will include the following parameters: mkwid=[distribution][uniq_id]&pcrid=[creative_id]

Below is the process you need to follow to set up Tracking IDs for keywords that use a mkwid parameter for the tracking ID and pcrid parameter for the creative ID:

  1. Go to the Tracking ID Settings Page (Admin > Revenue > Tracking IDs).

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  2. Enter mkwid on the Tracking ID tab. The stop sequence is optional and is usually only required in more complex URLs. In this scenario, the stop sequence value is &
  3. Enter “pcrid” on the {Creative} Parameter tab. The value for the {Creative} parameter must be the publisher-inserted Creative ID parameters. (Google: {creative}, Yahoo: {YSMADID}, Microsoft: {AdID}). In this scenario, no stopping sequence value is needed since [creative_id] will be located at the end of the URL.
  4. To test a URL, copy a keyword destination URL and paste it in the Try out a URL field on lower part of the page, and click the Test URL button. If tracking is correctly set up, the Keyword ID will be extracted and displayed.
  5. Enter the remaining parameter values if needed:
  • Keyword Text: input this in the {Keyword} Parameter tab.
  • Placement: input this in the {Placement} Parameter tab.
  • Match Type: input this in the {MatchType} Parameter tab.

Guidelines for keyword ID parameters

  • Parameters are case sensitive, values are case insensitive, must be URL-safe
  • Distribution parameters ({ifsearch:s}{ifcontent:c}, {MatchType}) can be used as part of the Tracking ID.

Important notes

  • If you use a distribution parameter with your Tracking ID, the application will save IDs with and without the distribution string. For example, if the tracking id for a keyword is {ifsearch:s}{ifcontent:c}123abc, then the application will save s123abc, c123abc, and 123abc as IDs for the keyword.
  • When using the Platform Tracker, you need to fill out all of the sections (i.e. Tracking ID, Keyword, Creative, Match Type, etc.) for them to appear in the revenue file. If you are on any other integration method, you only need to fill out the first tab: Tracking ID.
  • Parameters must have a non-alphanumeric character on either side to delimit them, for example ?mkwid= , /mkwid/, -mkwid= etc. By default the value is assumed to be terminated by the next &. You can specify a different character by entering it in the stop after sequence on the Tracking ID tab.
  • Our application does not support positional values (where the parameter is implied by the location of the value in the URL).
  • Please do not consecutively click Save on this setting multiple times because this will take a longer time for the system to process each request. After you have clicked Save once, please wait for this job to finish processing before clicking Save again. This job can be monitired by checking on the spinning tasks that appears on the upper-right corner of the Platform.
  • If you're using Product-level tracking for Google Shopping Campaigns, please refer to our dedicated Support Center article for more information
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