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Within the Platform, there are two columns used for uploading keyword, creative, product group, and placement URLs. These are the Destination URL Column and the Click Through URL column. Which one you use depends on your URL Builder settings.
Note: this article applies to publishers using a pre-Upgraded URLs structure. If your account is using the Upgraded URL structure, please refer to the article Managing Keywords and Creatives in Bulk for additional guidance.
The URL Builder is a tool that applies the Platform's tracking parameters and any other tracking parameters you plan to use to your keyword, creative, placement, and product group URLs.
Depending on your tracking solution, the URL Builder is either adding tracking parameters to the end of the URL when uploading a keyword, creative, product group, or placement, or inserting a redirect to a tracking provider in front of the URL.
It’s important to know which option you are using, as it impacts how you should upload URLs. You can see the settings by following these steps:
In deciding which column you should use for your bulk uploads, there are a few things to take into consideration. Here are a few questions you should ask:
We've created a handy chart to help out with this decision and we'll go into additional details in the sections below.
| URL Builder Status + Type of URLs Being Used | Use This Column in your Bulk Upload File: |
| URL Builder has not been enabled | Destination URL |
| URL Builder has been set up to build Standard URLs | Destination URL |
| URL builder has been set up to build Redirect URLs | Click-Through URL |
If your URL Builder has never been set up or is not currently active, you should use the Destination URL column to upload URLs. If the Final Template field in your URL Builder is blank or does not include any parameters or redirects, then chances are good your account has not been set up to use the URL Builder.
Note: We recommend you check these settings for each publisher to confirm that they are all set up in the same manner.
Once you've launched the URL Builder, click on the Pencil icon next to Redirect Settings. If your Redirect Level is set to Off, then your URL Builder has been set up to build Standard URLs.
Accounts using Standard URLs should use the Destination URL column to upload URLs.
Once you've launched the URL Builder, click on the Pencil icon next to Redirect Settings. If your Redirect Level is set to Single or Double, then your URL Builder has been set up to build Redirect URLs.
Accounts with this setting should use the Click-Through URL column to upload URLs.
Notes on this method:
If you're using the URL Builder to build Redirect URLs, you do not need to upload the Destination URL column in your bulk upload because the Platform will do this for you. If you do try to upload both the Destination URL and Click-Through URL columns, you may see this error:
In this case, simply remove the Destination URL column from your upload and the error will be resolved.
Here are a couple of possible explanations for this:
You uploaded tracking parameters into the Landing Page box in the URL Builder rather than the Redirect 1 or Redirect 2 box.
You uploaded the full Destination URL into the Click Through URL column when using Redirects. To fix this, re-upload your base landing page Click Through URLs.
This issue is commonly caused by the Click-Through URL copying the data of the Destination URL when the Click-Through URL is empty.
If you upload a file with a blank Destination URL field, this issue can occur. You should include only the Click Through URL field and not the Destination URL field at all. If the Platform won't accept the change with the same Click Through URL in your upload, you should alter the URLs slightly (e.g. adding / at the end) and try again. If this fails, upload altogether different URLs, then the original ones again (this will force the Platform to accept them).