Marin Social offers full support for Facebook's Reach & Frequency campaign type.
By using a Reach & Frequency (R&F) campaign, you'll be able to plan (and predict) the delivery, cost and reach of your campaigns in all-new ways. In this article, we'll provide a full overview of Platform support for the Facebook R&F campaign type.
There are plenty of benefits that come from using R&F campaigns with your Facebook advertising. The main advantages are as follows:
While R&F campaigns are supported by the Platform, there are a few limitations that you should keep in mind.
At present, R&F campaigns are only available for the following objectives:
Note: Conversions objectives do not support Instagram for Reach and Frequency.
The placement of your R&F campaign ads must be one of the following:
RHS Desktop
Newsfeed Desktop
Newsfeed Mobile
Newsfeed Desktop and Mobile
Newsfeed Mobile and Instagram
Newsfeed Desktop, Newsfeed Mobile and Instagram
Newsfeed Desktop and Instagram
Audience does not use Website Custom Audience and Connections for friends.
Only one country can be specified.
Minimal iOS version cannot be specified.
The Audience should be at least 300k people in size.
There is a minimum run-time of 1 day and a maximum of 90 days (Note: This maximum can be lower in certain countries and for certain accounts).
The stop time of an ad set needs to fall within 6 months of prediction.
Note: Currently, Reach & Frequency can only be edited at the ad level, not at the ad set level.
The actual setup of a Reach & Frequency campaign is broken down into three different steps: Prediction, Ads, and the Summary.
Below we'll outline each of these steps for you.
Note: You can actually choose to skip this step, and add your ads later. However, if you don't do so within the first few hours after booking, your prediction from the first step will expire. We therefore recommend that you create ads during this step, or shortly after booking.
The summary allows you to review all of your settings and give a name to your new campaign.
When clicking Book, Facebook will book your prediction. After booking, you are still able to cancel your booking by deleting your campaign, however please note that frequent reservation cancelations may result in loss of access to Reach & Frequency buying.
For each of the steps above, you're able to save your campaign as a draft and re-use it later with all your previous settings pre-loaded.
If ads are removed after booking a campaign, you must create an ad within 24 hours for ad sets lasting 3 to 30 days, or 6 hours for ad sets lasting 1 to 2 days. If you do not, Facebook delete the reservation
If you book and delete multiple times R&F campaigns, Facebook can prevent you from using this type of auction in the future. Before booking a R&F campaign, make sure all settings are correct.