Common Analysis Metrics
Below you'll find definitions for some of the most commonly used Time Analysis metrics.
- Clicks: The number of clicks your ads received.
- Impressions – Times a user is served a Tweet in timeline and/or search results.
- CTR – Click through rate (ratio of clicks to impressions).
- CPC – Cost per click.
- Main KPI – The number of Main KPI acquisitions generated (fans, app installs, leads – depending on what you have chosen as a campaign target).
- Other KPI – Other KPIs configured in the Media Plan dashboard
- Cost Per Main Metric – cost per Main KPI acquisition.
- CPE – Cost Per Engagement.
- Brut – Gross revenue.
- Income – Net revenue.
- Spend – Media spend.
- ROI – Return on Investment.