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Home > English > Social > Platform Intro & Metrics > How To Articles: Platform Intro & Metrics > Time Analysis in Reports

Time Analysis in Reports

Introduction

The Time Analysis tab allows you to analyze your campaign performance over a given period of time. You can also evaluate best performing time slots, which is extremely useful for determining whether Custom Scheduling is a suitable strategy for your campaigns.

 

To  access the Time Analysis:

1. Go to the Campaign level.

2. Select the campaign.

3. Click on the Reporting button above the grid to go to the Reporting Interface.

 

Screen Shot 2017-10-26 at 16.47.56.png

 

4. Select Time Analysis from the navigation panel above the grid.

Step-by-Step

Follow these steps to create your Time Analysis report.
 

  1. Select a Time Period.
  2. Choose the metric you would like the Platform to analyze.
  3. Then click Show.

Screen Shot 2017-10-25 at 17.16.09.png

Common Analysis Metrics

Below you'll find definitions for some of the most commonly used Time Analysis metrics.
 

  • Clicks: The number of clicks your ads received.
     
  • Impressions – Times a user is served a Tweet in timeline and/or search results.
     
  • CTR – Click through rate (ratio of clicks to impressions).
     
  • CPC – Cost per click.
     
  • Main KPI – The number of Main KPI acquisitions generated (fans, app installs, leads – depending on what you have chosen as a campaign target).
     
  • Other KPI – Other KPIs configured in the Media Plan dashboard
     
  • Cost Per Main Metric – cost per Main KPI acquisition.
     
  • CPE – Cost Per Engagement.
     
  • Brut – Gross revenue.
     
  • Income – Net revenue.
     
  • Spend – Media spend.
     
  • ROI – Return on Investment.

Analysis Chart Examples

Analysis by date  

Screen Shot 2017-10-25 at 17.17.22.png

Analysis per day  

Screen Shot 2017-10-25 at 17.17.36.png

External access

To share a link with an external user, follow these steps:
 

  1. Select the language you want the postponement external access to appear in.
     
  2. Choose the Time Period of the deferral.
     
  3. Click Share to see the link.


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