Common Analysis Metrics

Below you'll find definitions for some of the most commonly used Time Analysis metrics.
 

• Clicks: The number of clicks your ads received.
   
• Impressions – Times a user is served a Tweet in timeline and/or search results.
   
• CTR – Click through rate (ratio of clicks to impressions).
   
• CPC – Cost per click.
   
• Main KPI – The number of Main KPI acquisitions generated (fans, app installs, leads – depending on what you have chosen as a campaign target).
   
• Other KPI – Other KPIs configured in the Media Plan dashboard
   
• Cost Per Main Metric – cost per Main KPI acquisition.
   
• CPE – Cost Per Engagement.
   
• Brut – Gross revenue.
   
• Income – Net revenue.
   
• Spend – Media spend.
   
• ROI – Return on Investment.

Analysis Chart Examples