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Home > English > Your Marin Account > Grids, Tabs & Columns > How To Articles: Grids, Tabs & Columns > MarinOne Engine Early Release

MarinOne Engine Early Release

Introduction

MarinOne Engine already powers MarinOne's newest and most advanced grids and enables new campaign types, more data, more flexible reporting, and enhanced processing for scalability. Now, our teams have been hard at work updating the MarinOne Engine infrastructure to deliver a powerful experience for advertisers.

Want to learn more about the MarinOne Engine enhancements we have in store? Read on for a sneak peek. 

Enhancements


New campaign types 

MarinOne Engine allows us to support additional campaign types from Google, including:

  • Performance Max campaigns: Goal-based campaigns that allow access to all Google Ads inventory from a single campaign (YouTube, Display, Search, Discover, Gmail, and Maps).

  • Local campaigns: Promote local stores across Google Search Network, Maps, YouTube, and the Google Display Network.

We expect to roll out these campaign types in MarinOne Engine in the second quarter of 2022.

MarinOne Engine will also enable additional metrics for Video campaigns in the future.

More data

MarinOne currently pulls in cost data for most objects; with the release of MarinOne Engine, it will also pull in revenue data for the following objects:

  • Sitelink Extensions

  • Call Extensions 

  • Callout Extensions

  • App Extensions

  • Universal App Campaigns

  • Discovery Campaigns

  • Dynamic Targets

We’ll also be able to add more cost data for Responsive Ads on new non-keyword criteria like Custom Segments.

Data Quality Improvements

In addition to adding more data, cost and publisher revenue will be improved as they pull from the group level and are closer to publisher data.

Microsoft

Microsoft/Bing publisher revenue will now be viewable side-by-side with Google for all clients. 

Intraday Data

MarinOne Engine sets the foundation to sync intraday data every four to six hours. Currently, MarinOne's intraday functionality supports cost data from Google and Microsoft and conversion/revenue data from Marin Tracker or Google Analytics. 

  Support Schedule

Cost

Google & Microsoft

Every four hours, based on the time zone of your client account

Marin Tracker

All Publishers

Every four hours (custom setting), based on the time zone of your client account

Google Analytics

All Publishers

Every four hours, based on the time zone of your client account

*Note: Intraday requires additional enablement from MarinOne Engine. Please reach out to your dedicated Marin account representative if you would like intraday support. 

Fractional Conversions and Revenue

MarinOne Engine can accept fractional conversions from third-party attribution tools or our own Marin Tracker-based modeling for more accurate tracking of conversion credits.

More flexible reporting

Using MarinOne Engine's reporting, you can:

  • Cross-tabulate dimensions up to three levels
  • Create cross-client reports by client name AND client tag 

  • Use sophisticated device segmentation and network segmentation 

  • See date of click and date of conversion data in a single grid or a single report 

  • View Lost Impression Share reporting

  • See SKU-level reporting cross-publisher (Google & Amazon)

Scalability

  • Complex Queries: MarinOne Engine makes it easy to see all keywords across campaigns, accounts, and even publishers. Large accounts can process analysis faster than ever.
  • Bigger Accounts: MarinOne Engine meets the needs of the world’s biggest search marketers, streamlining reporting and campaign management, even with millions of objects. 

Early Release 


We will begin rolling out MarinOne Engine via early release over the next few months. Your Marin team will be in touch with specific details for your account. 

Until we reach General Availability, there are some impacts to be aware of within the Early Release environment:

  • Data alignment between grids

    • While MarinOne Engine enables more data, there are a few grids that are still in progress between now and the General Availability release (Ads, M > Publishers and All Clients, and Bid Strategy grids). Keep in mind totals won’t align across grids until that time. 

    • We expect to have all grids complete in early July.

  • BI Connect data

    • MarinOne Engine data will not be reflected in exported data to BI tools.

    • We expect this to be resolved in Q2.

  • Known Issue with columns

    • There are some columns that are available in Marin Search but not visible in MarinOne Engine. 

    • We will keep you informed as we release new columns in MarinOne Engine.

As always, we value your feedback. If you experience any issues while using the MarinOne Engine grids, please be sure to let your account team or our customer support team know so we can investigate.

We’re excited to offer MarinOne Engine and look forward to continued enhancements to our platform!

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