How can we help you?
How can we help you?
In order to properly track conversions using Marin Tracker, it is necessary to ensure accurate setup of both the landing page and confirmation page pixels. This guide will walk you through common setup scenarios and issues.
Landing Page: This is the page that a visitor sees right after he/she clicks on your ad. Unless you’re using redirects, this is usually the same as the destination URLs on your keywords and/or creatives.
Confirmation Page: The confirmation page is the page that a visitor sees once they have converted. If you have an e-commerce business this is usually the 'Thank You' page (after checkout). If you have a lead generation business, this is page that users see after they fill out a form.
Ensure proper placement of the snippets:
Here, we will be ensuring that both a click capture (referred to by the tracker as Action 1) and a conversion capture (Action 2) are occurring.
http://www.example.com/?mkwid=s6pKwx...mt={matchtype}
would become:
http://www.example.com/?mkwid=Test1&crid={creative}&mp_kw={keyword}&mp_mt= {matchtype}
No, this will prevent the Marin’s Javascript Pixel from firing.
Marin’s pixel will fire properly from the Footer. But you run the risk of the user advancing to the next page before the Footer loads, which would prevent Tracker from firing. The best practice is to place Marin’s pixel as high on the page as possible.
No. We have done extensive page load testing with Tracker pixel installed and it has no impact on page load time.
Yes, as long as the pages are still tagged properly, this scenario will work fine.
This scenario is not ideal. If both the pixels are placed on the same page, they will still fire but the conversion count will be quite inaccurate, due to users clicking back and forth.
The Tracker will work if your landing pages redirect, as long as there is enough time for the initial pixel to fire. You can check this by verifying the landing page snippet in Step 2 of the Tracker Wizard.
Confirm that the code is on the conversion confirmation page or 'Thank You' page. This means that when a user reaches this page, they've already made the desired conversion.
Also make sure that you have chosen the right security option (https:// vs. http://) so that the code generated uses the correct protocol. Ensure that you have pasted the code exactly as it appears in the snippet, and that any part of the code has not been cut off or changed/corrupted in some way.
After making changes to your website, it's important to check that the conversion tracking code is still properly placed on the correct conversion page.
You can follow this checklist to confirm that your conversion code is still accurately placed: