Unified Reporting

If you use both Marin Search and Marin Social, and you’d like to report on all of your cross-channel data side-by-side, Unified Reporting offers a simple solution to do just that. 

How it Works

Marin’s Unified Reporting uses Marin’s Channel Connect to pull your Marin Social data into the Marin Search platform for side-by-side reporting. You can learn more about our Channel Connect solution from our Channel Connect Overview article. 

Using Channel Connect, Marin Social will send a daily file to Marin Search. Then, Marin Search will process the file and display Marin Social data in the grid as a publisher. You can then use this data to create a Unified Report with side-by-side search and social data from all of our cross-channel publishers.

Once Unified Reporting has been enabled in your account, you can set up your cross-channel report the same way you'd set up any other report template. To learn more, check out our Training: Recurring Reports article in Marin University.

If you’d like to learn more about Unified Reporting or find out how to enable this feature in your Marin client account, simply reach out to your platform representative to get started.

Campaign Management

Once Unified Reporting has been set up, you will continue to manage your Social campaigns and bidding from the Marin Social platform and you will manage your Search campaigns and bidding from the Marin Search platform. Unified Reporting is a reporting-only solution that will not impact your search or social campaign management within their respective platforms.

Important Notes

• In order to use Unified Reporting, it is required that you are an existing Marin Search and Marin Social customer. 
• When using Unified Reporting, you will be able to report on your search and social data side-by-side, but you will continue managing your social campaigns and bidding from the Marin Social platform. 
• In the Marin Search platform, product groups or keywords in your social campaigns won’t have spend associated with them, however, creatives will have associated spend.
• In the Marin Search platform, you can filter for social only campaigns or creatives by clicking on the pink Marin Social icon in the Filters box on the left-hand side. 
• Social data is linked into the Marin Search platform at the Advertiser level. If you want to map out 1-to-1 social data to search data at the advertiser level, which is strongly recommended, we suggesting creating different advertisers in the Marin Social platform for each client, line of business, brand, etc. that you wish to report on.