The gross-profit column (and related columns) is a calculated column used for automated bidding which records the value used in the bidding algorithm for a particular day based on the bidding Strategy settings on that day.
MarinOne's Insights feature is a tool that provides you with search marketing recommendations, which you can use to improve campaign performance by analyzing ad copy, keyword expansion opportunities, publisher expansion opportunities, and much more.
We suggest updating the Strategy Boost daily based on the anticipated uplift of Conversion Rate or Revenue-Per-Click for sales periods. This is true if sales extend beyond a day, or you expect conversion rates to increase substantially.
MarinOne Bidding is Marin’s newest machine-learning powered optimization suite that delivers peak performance by automatically deploying budget to where it is most impactful.
In this article, we'll walk you through issues that affect Strategy performance, how to identify the cause, and corrective actions for each issue.
Smart Bidding is a Google Ads optimization feature. This article outlines Marin's support for Smart Bidding and how to transition from Smart Bidding to Marin's automated bidding.
By specifying a monetary value for individual conversion types, the bids will be based on the actual value each keyword is generating, rather than a blended average, resulting in better optimization for the conversion types that are driving revenue for your business.
A Strategy in MarinOne is a collection of campaigns and ad groups that allow you to define bidding goals and strategies based on your own business needs. These campaigns and groups should have the same goal (e.g. Cost-per-Lead Target or Awareness Targeting) and a shared budget, as spend is most effectively managed at the Strategy level.
Clients using our bidding algorithm can also use our forecasting model to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data.
This article will also document the interaction of the Strategy rules in cases like this where multiple rules are applied to a given object's bid calculation in a Matrix of Strategy Rule Interactions.
Several locations through MarinOne leverage the Side Panel to access important settings details. MarinOne's Strategies leverage this feature to allow you to adjust all of your important bidding decisions from a single location. In this article, we'll walk through the features that can be found in the Side Panel and provide links to dedicated articles about each feature.
Before enabling MarinOne Bidding, we recommend that you ensure that no campaigns in a Strategy are losing impression share due to campaign budgets.
