Marin's automated bidding tool can be used to manage bids for your Amazon Advertising accounts. In this article, we'll walk you through the basics of managing bids for your Amazon Advertising accounts.
When optimizing bids for search, social, and display ads, it’s important to account for headroom, which is is the difference between what you bid (Max. CPC) and what you pay (the delivered Avg. CPC). The Automated Headroom Adjustment feature adjusts calculated keyword bids by a CPC to Bid Adjustment to inherently account for headroom.
Want to learn the basics of automated bidding as a concept, and understand how the Marin platform supports it? This article will do exactly that.
A Bid Strategy in MarinOne (known as a Folder in Marin Search) is a collection of campaigns and ad groups that allow you to define bidding goals and strategies based on your own business needs. These campaigns and groups should have the same goal (e.g. Cost-per-Lead Target or Awareness Targeting) and a shared budget, as spend is most effectively managed at the Bid Strategy level.
Want to learn the basics of automated bidding as a concept and understand how the MarinOne and Marin Search platforms support it? This article will do exactly that.
Bidding rules are applied to the bids calculated by Marin’s automated bidding algorithm in order to control or restrain bids based on your own business needs. They can be used to boost a bid, create a bid cap, a bid floor, a maximum bid change percentage and more, in order to make certain your Bid Strategy meets your business' unique needs.
Awareness Targeting is MarinOne’s new intraday Bidding Strategy for Google Publisher Accounts, designed to deliver visibility on the search engine results page. Awareness Targeting allows you to set an Impression Percentage target for Google while continuing to target Average Position for other publishers -- all within the same Bid Strategy.
