How can we help you?
Our automated bidding solution manages Group and Managed Placement bids for campaigns on the Google Display Network (GDN). By maintaining only 1 topic or target per group, and setting the target/topic to use the 'default bid' (which is the group-level bid), the platform can properly optimize bids for Interest Targets, Remarketing Targets, and Topics.
Since Managed Placements provide the most granular level of targeting, we recommend using the following workflow to leverage automated bidding for GDN campaigns:
* Targets, Topics, and Keywords should be used to increase the relevance of initial Automated Placements.
Note: Please contact your Marin account representative to ensure your account is set up to bid on Managed Placements or in case there is no content in the Managed Placements sub-tab to make sure that the Managed Placements feature is enabled in your account .