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We suggest updating the Folder Boost daily on anticipated uplift of Conversion Rate or Revenue-Per-Click for sales periods. This is true if sales extend beyond a day, or you expect conversion rates to increase substantially.
We recommend two ways to control spend rate during a sale using Folders: You can modify the Folder Target or you can use Boost; we recommend Boost. To learn more about Boost and other Bidding rules, check out our dedicated article.