Bulk Edit

In MarinOne, we offer bulk edit support for the Google Smart Bidding Publisher Target CPA and Publisher Target ROAS. We'll walk you through how this is done in the steps below. 

1. The first step, as always, is to log into MarinOne. 
    
2. Next, from the left-hand navigation, select Search ('magnifying glass' icon). 
    
3. From there, go ahead and click on the Campaigns tab. Please note that your Smart Bidding Targets are currently only visible from this tab, so be sure you're on the right tab. 
    
4. Click on the Upload button to the top-right of the grid. 
    

   

   
    
5. You’ll notice three fields are now available for Bulk Uploading at Campaign-level:
    
   1. Bidding Type
       
   2. Publisher Target CPA
       
   3. Publisher Target ROAS
      
       

      

      
       
6. From here, you can continue your bulk upload as you would normally, including the columns needed for Smart Bidding. To learn more about bulk uploads, check out our dedicated article. 

preparing for transition

Google Smart Bidding does not provide information on how it bids on keywords. When Smart Bidding is turned off, the bids are reverted to the bids that were in place before Smart Bidding was initially turned on. To avoid this, we recommend uploading new bids based on recent CPCs.

To do so, follow these steps:

1. Download the most recent two to four week keyword level report with the following columns: [Keyword], [Account], [Campaign], [Group], [Match Type], [Clicks], [Search Bid $] and [Avg. CPC $].
   
   The Clicks column can be used to filter keywords with low click volume in order to set a default base bid. Be cautious, however, if you have keywords with low click volume. For keywords with low or no click data, you can compute an Average CPC based on the keywords with clicks and apply this value to the keywords without clicks. 
    
2. Copy and paste the [Avg. CPC $] column to the [Search Bid $] column and add 25% to 40% to the bid. One can also consider adding a higher % based on position (e.g. 40% for keywords in position 1.0-1.9, 25% for keywords 2.0 +).
    
3. Copy the [Search Bid $] column and paste values over the current column.
    
4. Remove the [Avg. CPC $] column from the spreadsheet and save the file (it will be uploaded into Marin later).

transition steps

1. Follow the guidelines for setting up and reviewing Strategies.
    
2. Within Google Ads, disable CO for all campaigns involved with Marin Bidding.
    
3. Within Marin, manually sync all the above campaigns so that the settings align.
    
4. Upload the spreadsheet with the updated bids into Marin.
    
5. Set the appropriate Strategies to traffic and immediately bid on those Strategies. To kick off bids immediately, please reach out to our Customer Support team, otherwise bids will be synced with the publisher during the nightly sync. 
    
6. Enable automated Mobile Bid Adjustments for your Marin Client Account.