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Bidding and Optimization

Home > English > Bidding and Optimization > Bidding Basics > The Bid Strategy Side Panel

The Bid Strategy Side Panel

Introduction

Several locations through MarinOne leverage the Side Panel to access important settings details related to a particular object via an overlay pane, without ever having to navigate away from the tab where you're currently working. 

MarinOne's Bid Strategies leverage this feature to allow you to adjust all of your important bidding decisions from a single location. In this article, we'll walk through the features that can be found in the Side Panel and provide links to dedicated articles about each feature.

To launch the Bid Strategy Side Panel, double click on the Bid Strategy of your choice. The Side Panel will launch at the right-hand side of the screen.

Note: This feature is exclusive to MarinOne and is not available in Marin Search.

 

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features - Settings Tab

The Bid Strategy Side Panel has two tabs - the Settings tab and the Revenue tab. You can toggle between the two tabs at the top of the Side Panel. The first four features we'll discuss in this article can be found under the Settings tab. 

 

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Targeting

Campaigns and ad groups within your Bid Strategy share the same goal -- often referred to as your Targeting. This can be set when you create a new Bid Strategy and updated periodically, as your business goals shift, to account for seasonality, or to better hit your goals.

Targeting can be edited from the first section in the Bid Strategy Side Panel. To learn more about Targeting, check out our dedicated Bid Strategies article.

 

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campaign & ad group assignments

Note: This feature is currently in beta testing. If you'd like to determine if your account is eligible to participate in the beta, please reach out to a platform representative. 

The Bid Strategy Side Panel also allows you to assign specific campaigns and ad groups to your Bid Strategy from the Campaigns & Ad Groups section. To learn more about assigning campaigns ad groups to your Bid Strategy, check out the dedicated section in our Bid Strategies article.

 

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Boosts

Note: This feature is currently in beta testing. If you'd like to determine if your account is eligible to participate in the beta, please reach out to a platform representative. 

Boost is a bid multiplier applied to objects that live within a Bid Strategy and can be used to control spend, volume, and efficiency. To learn more about Boost, check out the dedicated Boost section in our Rules article.

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traffic modes

You can set your Bid Strategy to three different modes:

  • Off
  • On
  • Preview, which calculates your bids, but does not traffic them to the publisher

You can adjust the Traffic Mode of your Bid Strategy from the Traffic to Publisher section of the Bid Strategy Side Panel. To learn more about Traffic Modes, check out the 'How to Edit Your Bid Strategy' section of our Bid Strategies article

 

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features - revenue tab

The next three features we'll discuss can be found under the Bid Strategy Side Panel's Revenue tab. 

 

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revenue event

In the Revenue Event section, you can toggle your Bid Strategy On or Off of Specify By Conversion Type bidding. This type of bidding lets you to improve your optimization by specifying a value for individual conversion types, which allows the bids to be based on the actual value each keyword is generating, rather than a blended average. 

To learn more about Specify By Conversion Type bidding, check out our dedicated article.

 

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rules

Bidding rules are applied to the bids calculated by MarinOne’s automated bidding algorithm in order to control or restrain bids based on your own business needs. They can be used to create a bid cap, a bid floor, a maximum bid change percentage and more, in order to make certain your Bid Strategy meets your business' unique needs. Rules can be applied from the Rules section in the Bid Strategy Side Panel. 

To learn more about using rules, check out our dedicated article.

 

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Excluded dates

Excluded Dates allow you to exclude click and conversion data for specified dates or date ranges from being used to calculate your bids. This is useful if there has been a period or day of unusual performance which would skew bid calculations (e.g. Black Friday sale), or if you have a data integrity issue such as unreliable or missing revenue data. This setting recognizes both past and future dates. Excluded Dates can be set up from the Excluded Dates section of the Bid Strategy Side Panel. 

To learn more about using Excluded Dates, check out the dedicated section of our Rules article

 

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