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Ecommerce

Home > English > Ecommerce > Amazon > Amazon Sponsored Display

Amazon Sponsored Display

Introduction

Sponsored Display is a campaign type for Amazon Advertising.

Sponsored Display campaigns are designed to reach relevant audiences across the shopping journey – both on the Amazon website (on product detail pages or other product-related pages) and off the Amazon website (on third-party websites and apps). 

If you're new to using Amazon with the Marin platform, please check out our dedicated articles for either Marin Search or MarinOne before reading more about our Sponsored Products support.  

 

Unlike other Amazon campaign types, like Sponsored Products, Sponsored Display campaigns do not use keywords. 

Other Amazon campaign types


This article outlines our support for Amazon's Sponsored Display campaigns, but we also offer support for Sponsored Brands and Sponsored Products, too.

If you're looking to link either of these campaign types to the platform, please follow the links below:
 

Syncing Frequency


Once you've linked a Sponsored Display campaign to Marin Search or MarinOne, the platform will begin syncing data for these campaigns during daily and nightly syncs. 

For reference, here's how often our platform syncs Sponsored Display campaign data: 
 

  • The platform syncs the following fields once per day:
     
    • Campaigns: Name, Status, Daily Budget, Start Date, End Date, Amazon Bidding Strategy, Bid Adjustments, Serving Status.

    • Groups: Name, Status, Default Search Bid

    • Creatives: Status
       
  • The platform syncs the following fields once per week:
     
    • Groups: Serving Status

    • Creatives: Serving Status
       

Grid and bulk fields


Once you've added your Amazon account to the Marin platform, you'll find some new fields in the platform's View Builder (Marin Search) or Column Selector (MarinOne). You can add any of these fields to the grid for enhanced reporting and analysis. 

You'll also be able to use these fields as bulk headers using the platform's bulk upload feature to manage the creation and editing of Amazon objects at scale. They can be used in combination with standard bulk headers such as Account, Status, Daily Budget, etc. To learn more about bulk uploads, check out our dedicated Support Center article

The table below outlines some of the most important column headers / grid fields for Amazon Sponsored Display campaigns.

Note: The Level column refers to the main grid or object types with which the field can be used. 
 

Field name Level Can be used in the grid? Can be used in a bulk upload? Notes
Campaign Type Campaigns Yes Yes  
Serving Status

Campaigns

Yes No

Displays an enhanced description of your Amazon object's status. 

Possible values for campaigns:

  • Campaign Active
  • Campaign Paused
  • Campaign Deleted
  • Campaign Incomplete
  • Payment Failure
  • Ended
  • Campaign Out of Budget
  • Account Out of Budget
  • Advertiser Enabled
  • Advertiser Paused
  • Status Unavailable
Serving Status

Groups

Yes No

Displays an enhanced description of your Amazon object's status. 

Possible values for groups:

  • Ad Group Archived
  • Ad Group Paused
  • Ad Group Active
  • Ad Suspended
  • Campaign Out of Budget
  • Campaign Paused
  • Campaign Deleted
  • Campaign Incomplete
  • Account Out of Budget
Serving Status Creatives / Ads Yes No

Displays an enhanced description of your Amazon object's status. 

Possible values for creatives / ads:

  • Ad Active
  • Ad Paused
  • Ad Deleted
  • Ad Suspended
  • Ad Group Paused
  • Ad Group Archived
  • Campaign Paused
  • Campaign Deleted
  • Campaign Out of Budget
  • Account Out of Budget
  • Missing Image
ASIN Creatives / Ads Yes Yes For vendors. Cannot be used in the same bulk row as SKU. 
SKU Creatives / Ads Yes Yes For sellers. Cannot be used in the same bulk row as ASIN. 
Ad / Headline Creatives / Ads Yes No This field is synced monthly. 
Image Creatives / Ads Yes No This field is synced monthly. 
Price Creatives / Ads Yes No This field is synced monthly. 
Rating Creatives / Ads Yes No This field is synced monthly. 
Reviews Creatives / Ads Yes No This displays the number of total reviews for a product. The field is synced monthly. 
Availability  Creatives / Ads Yes No This field is synced monthly. 

Sample bulk file


To get a first-hand look at how to manage Amazon Sponsored Display in bulk, click the link below to download a sample bulksheets at four different levels (one per sheet tab): Campaigns, Groups, and Creatives (for Vendors and Sellers). 
 

Important notes


Below are a few things to bear in mind when working with Amazon Sponsored Display campaigns:
 

  • If added to the grid, Sponsored Display campaigns may sometimes show values for non-Display columns such as Amazon Bid Strategy, Amazon Bid Adj. Top, and Amazon Bid Adj. Product Page.

    This is simply due to a system limitation on Amazon's side, and these values can be disregarded. 

 

 

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