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Since the launch of Google's Upgraded URLs, some of the Platform's functionality can now be handled slightly differently. In this article, we'll look at how best to manage keywords and creatives via bulk upload in the post-Upgraded URLs world.
You can learn more about Google Upgraded URLs in our Support Center article.
To create new ads or keywords in the Platform, you'll need to include the required bulk sheet column headers as normal, but (for Google) also include headers for Landing Page and Mobile Landing Page columns instead of Destination URL and/or Click Through URL.
Please note the following:
Note: In case the Marin Platform detects that the end of any Landing Page does not already contain a '?', a '?" is appended to the end of the Landing Page. This is a preemptive measure to ensure that when Tracking Parameters are appended to the end of a Landing Page and that the URL does not fail.
Therefore, it is advised to upload creatives in the Marin Platform. Uploading creatives in the publisher account can result in these syncing into the Marin Platform, the Autocorrect appending a '?' to the end of the Landing Page and pushing the creatives back to the publisher account, resulting in a removal and creation of the same creative.
Please use the following column headers to add new keywords and creatives:
Keywords Columns to Bulk Add |
Creative Columns to Bulk Add |
Account |
Account |
Campaign |
Campaign |
Group |
Group |
Keyword |
Creative Type** |
Match Type |
Headline |
Landing Page* |
Headline 2** |
Mobile Landing Page (OPTIONAL)* |
Description |
|
Description Line 1*** |
Description Line 2*** |
|
Landing Page* |
|
Display URL*** |
|
Display URL Nav 1 (OPTIONAL) |
|
Display URL Nav 2 (OPTIONAL) |
|
Mobile Landing Page (OPTIONAL)* |
*Unencoded
**Required for Expanded Text Ads
***Required for Standard Text Ads. Note: Standard Text Ads have now been deprecated in both Google and Microsoft.
Please use the following column headers to edit existing keywords and creatives:
Keywords Columns to Bulk Edit |
Creative Columns to Bulk Edit |
Account |
Creative ID (automatically in Marin Creative reports) |
Campaign |
Account |
Group |
Campaign |
Keyword |
Group |
Match Type |
Creative Type** |
Landing Page (OPTIONAL)* |
Headline |
Custom Parameters (OPTIONAL – leave Blank/Null to trigger URL Builder) |
Headline 2** |
|
Description |
|
Description Line 1*** |
|
Description Line 2*** |
|
Landing Page* |
|
Display URL*** |
Display URL Nav 1 (OPTIONAL) |
|
Display URL Nav 2 (OPTIONAL) |
|
Custom Parameter (Optional – leave Blank/Null to trigger URL Builder) |
*Unencoded
**Required for Expanded Text Ads
***Required for Standard Text Ads. Note: Standard Text Ads have now been deprecated in both Google and Microsoft.