Welcome to the Marin Software Support Center. We're glad you're here. Here's what you can look forward to:
  • Real-time search so you can find what you need faster than ever.
  • Easy-to-follow video guides for our most popular articles.
  • Interactive simulations and Live Screenshots to make learning easy.
  • Regular content updates to ensure every word you read is accurate and up-to-date.

Managing Campaigns

Home > English > Managing Campaigns > Dimensions > How To Articles: Dimensions > Using Dimensions

Using Dimensions

What you'll learn

In this article, we'll show you how to:

  • Create dimensions, so you can tag or label objects (like keywords and creatives) in your account with custom tags -- and manage, track and report on them like never before. 
  • Tag objects with the dimensions you've created. 
  • Make changes to dimensions that already exist in your account. 
Dimensions are independent of your account structure, so they will never be pushed to the publisher. You can use dimensions to categorize your objects in all-new ways. 

Why use dimensions?

Organizing all of your objects (keywords, creatives, etc.) can be a real challenge, especially if they range into the tens or even hundreds of thousands.

That's why dimensions are so useful. By tagging an object with a dimension, you can segment and categorize your objects in all-new ways. Want to filter by color, shape, model, or size? A dimension can help you do this and much more. Think of your dimensions as handy labels that let you manage, track and report on your objects better than ever before. 

The powerful dimensions feature is built into the Platform, so you can get started creating your own dimensions right away -- and below we'll show you how to do just that. 

See it in action

Join Marin Software team member Rob Taylor as he explains how to use dimensions so you can become the master of all the objects in your account. 

Click the play button to get started. We recommend viewing the video in full-screen. (Length: 2:29)


How to

Prefer to follow these instructions in step-by-step form? Not a problem. Here's a quick guide on how to create dimensions, as well as links for learning how to tag your objects with those dimensions. 

How to create a dimension    

Creating your first dimension is a piece of cake. Just follow these simple steps:

  1. First, simply click the Admin link in the upper-right of the Platform.
  2. Next, navigate to the Dimensions sub-tab. 
  3. On this screen you'll see a grid. Click Create (the blue 'plus' icon above the grid).
  4. Give your new dimension a name. For example, if your campaigns related to cars, you might pick Make, Model or Year
  5. You can also enter a Description if you'd like. However, please make sure that you do not use a dimension name that's already a Platform column header (such as Creative Type) -- as this can cause problems. 
  6. You can open the Advanced Settings section to choose which type of dimension you'd like to create. Tagging Only mode provides faster performance, but only by using Tagging and Rollup mode will this dimension be given a sub-tab of its very own under the main Dimensions tab and other features which can be useful for advanced reporting. Find out more in our dedicated Support article

  7. Finally, click Save and your new dimension will appear in the grid. Pretty easy, huh?


​You may notice that once you've created your first dimension, the main Dimensions tab will be enabled at the top of the main screen.

How to tag objects with dimensions    

Now that you've created a dimension, you'll want to tag objects with it so that you can start enjoying the advanced reporting features it brings. You can tag objects via single-edit, multi-edit or bulk-edit depending on your needs.

Use the links below to jump to the exact section you need in our more in-depth dimensions article to learn more about these options:

Want to know more?

If you still have questions about dimensions, here are some options for you to consider.


Last modified



This page has no classifications.