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In this training article, we'll show you how to:
The Platform's dimensions feature is a great way to add an extra layer of organization to your campaigns.
But dimensions aren't just useful for categorizing objects in all-new ways; they can also be used to make smarter decisions with testing by dimension. Essentially, this process involves creating various dimension categories which can then be used to measure the impact of the various changes you may want to make.
For example, you may want to try out two different sets of creatives -- one for red bikes, and one for blue bikes -- and use the results to decide which product to focus your strategy on. Once your testing is complete, you'll have valuable data which should help you make better decisions about your campaign strategy.
Sound good? Then let's see how you can set it up!
Join a member of the Marin Software team as we talk you through both how to set up testing by dimension, and the range of benefits this feature can bring.
Click the play button to get started. (Length: 2:52).
Let's use the scenario we established above as an example: we want to decide whether to focus our online ads on either blue or red bikes. To do this, we can assign dimensions to relevant keyword groups, then compare the results. Here's how to do it step-by-step:
Try it yourself
Now that you've read and seen the steps, how about trying them for yourself? Below you'll find an interactive section which you can use to run through the steps above in a non-live environment. That means that your results won't be recorded and you can take your time to ensure you really understand the process.
Get started by clicking below.
Testing by dimension is a great tool for gaining valuable business data, and has many related features and factors. Below we'll link some useful articles that will provide insight into this feature.