Welcome to the Marin Software Support Center. We're glad you're here. Here's what you can look forward to:
  • Real-time search so you can find what you need faster than ever.
  • Easy-to-follow video guides for our most popular articles.
  • Interactive simulations and Live Screenshots to make learning easy.
  • Regular content updates to ensure every word you read is accurate and up-to-date.

Marin University

Home > English > Marin University > Release Notes > 25th May 2017 Release Notes

25th May 2017 Release Notes

Leverage Your CRM Data in New Ways with RUBOID and Marin Tracker

RUBOID (Revenue Upload By Order ID) is a feature that provides a new layer of functionality on top of Marin’s native measurement solution, Marin Tracker. If you are using Marin Tracker, RUBOID allows you to use an online conversion event ID as a unique token between Marin Enterprise and your existing data warehouse.

Below are some examples of how you can improve your ad measurement data using Marin Tracker and RUBOID:

  • Latent Adjustments:  Adjust the online conversion and/or revenue amount attributed to your advertising campaigns (supports adjusting by +ve or –ve values).
  • Online-2-Offline Conversion Funnels: Measure the complete conversion funnel, even when the bottom funnel events are are carried out offline.
  • Measuring Customer LTV: Use this feature to upload Customer Lifetime Value data.
  • Report Accurate Margin Data: Use this feature to upload accurate margin data (i.e. data that isn’t always known at the time of the online transaction).


Last modified



(not set)
(not set)
(not set)