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April 2015 Release Notes

Support For Google Upgraded URLs


Following Google’s announcement of Upgraded URLs, Marin is pleased to offer full product support and upgrade assistance to ensure you have a smooth transition. Upgrades will begin on May 1 and will be completed by the end of June. Please note that if you use publisher tracking, no action is required on your part and Google will automatically upgrade your URLs beginning on July 1.

Marin’s upgrade assistance is based on a best practice approach toward URL structure, so you can take full advantage of the tracking and time-saving benefits of Upgraded URLs. Marin’s product support also provides additional benefits, including the ability to preview your URLs directly from SmartGrid prior to launch.

To learn more about Upgraded URLs and Marin’s support, please attend our webinar on April 22. We will also send you additional details by email and through Marin app notification banners throughout the upgrade process. Finally, please contact your account team with any additional questions.

For more information, please click here.

Copy Tool Support For Sitelinks, Language And Time Zone Settings




First, you can now copy sitelinks with Description Line 1, Description Line 2, and mobile-preferred fields. Second, Google’s campaign-level language will now be applied to all copied groups in Bing. Third, time zones for copied campaigns will now be taken from the Google account instead of the Marin client account.

For more information, please click here.


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