We have enhanced our conversion tracking support for Baidu Integrated Campaigns. Now, customers running Baidu campaigns through Marin can save time and view device-level reporting insights by leveraging our URL Builder to automatically append device parameters to keyword and creative URLs. Additionally, we have added the ability to set up mobile-specific redirect URLs, allowing Baidu advertisers using ad servers to track device-specific performance, and tie conversions and revenue back to keywords and creative in their campaigns.
For more information, please click here.
In an effort to streamline the campaign launch and editing process for Facebook advertisers, we have added bulk support for Facebook's Campaign Objective setting. Customers using Facebook's oCPM bidding type can now save time when adding or editing multiple campaign objectives by using our bulk upload or Campaign Wizard feature to make these changes at scale.
For more information, please click here.
