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Home > English > Marin University > Release Notes > August 2015 Release Notes

August 2015 Release Notes

Make changes at scale with multi-edit for Google Upgraded URLs

Upgraded URLs was a mandatory change by Google that required all AdWords advertisers to migrate their URLs to a new structure. To help users more easily manage their URLs in the post upgrade world, we have added multi-edit support for Upgraded URLs settings. 

With multi-edit for Upgraded URLs, users can streamline their Google advertising workflows and edit the different components including destination URL, landing page, and tracking templates of multiple URLs, across their entire program all at once. This capability allows users to easily scale changes for large volumes of campaigns and makes managing new Upgraded URLs easier than ever.


Increase App Engagement with Bing Mobile App Extensions

Earlier this year, Bing launched Mobile App Extensions to help advertisers increase consumer downloads and engagement with their mobile apps. We are excited to announce full support for Bing’s Mobile App Extensions and provide our customers with a new way grow their mobile search advertising programs in our platform. With Marin, users can now easily create and manage mobile app extensions for their Bing campaigns from within the platform, alongside the rest of their advertising mix.

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Quickly see the performance and key settings of objects with the Marin Side Panel

To help improve user experience within the Marin platform, we are introducing updates to the Marin Side Panel, which allows users to view settings and performance for each object without needing to navigate away from their current SmartGrid view. The Side Panel now has vertical navigation buttons that allow users to easily see parent group and campaign settings or performance from the Keyword and Creative grids. Additionally, we have added a new settings page that allows users to see their Google Upgraded URL settings from within the Side Panel. Both of these enhancements will provide users with easier access to information on their ads and streamline their workflow.

For more information on Marin Side Panel, please refer to this Support Center article


Coming Soon...

Keep an eye out for the following features, to be released with our next product update!

Expand your product advertising program with Bing Shopping Campaigns support

Google Shopping Ads have been a huge success for retailers, especially during the holiday season. Studies have shown that CTRs and conversions for shopping ads are much higher than those for traditional text ads. To help retailers prepare for this holiday season, Bing is launching their version of shopping ads. Soon, retail advertisers will be able to manage their Bing Shopping Ads in Marin and view campaign, group, and product group-level performance relative to Google Shopping Ads. With Marin, advertisers can quickly scale their product advertising programs and easily leverage Shopping Ads to increase engagement through relevant image-based creatives. Stay tuned for more developments on this exciting new feature!

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Scale your Yahoo! Gemini advertising program with an improved campaign management

In continuing on a path of innovation for Yahoo! Gemini, we will soon roll out campaign management support for the platform’s mobile search and native campaign types.. The planned enhancements, intended to streamline the Gemini campaign management workflow, include the ability to add text and creatives, edit, and delete in bulk to their Gemini campaigns all from within the platform.

Additionally, users will be able to soon perform position based bidding on Gemini ads, allowing them more flexibility and control with bidding and optimization. Marin is committed to providing best in class support for Gemini – stay tuned for more updates!

Increase Conversions and Brand Awareness with Bing Native Ads

Native advertising has been the talk of the digital advertising world this year. These ads have the unique ability to blend seamlessly into editorial content and provide more relevant and information based ad content. Advertisers have seen increased engagement and brand awareness with native advertising, and the popularity of this ad format is only growing. With Bing native ads, advertisers can expand the scope of existing search campaigns to reach the audience of MSN.com, which has an estimated 117M monthly unique visitors.

After being one of the first platforms to support Yahoo Gemini native ads, Marin is excited to announce upcoming support for new Bing native ads beginning with bid adjustments for campaigns. With Marin support, users can easily boost bids for while managing their Bing campaigns alongside the rest of their advertising from within the platform to increase the overall ROI of their advertising.




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