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February 2015 Release Notes

Bulk Support for google geo-targeting and location bid adjustments

Marin now offers general availability bulk support for Google's geographic targeting and location bid boost capability, which allows advertisers to manage location targets, exclusions, and bid adjustments across their Google accounts through one simple bulk form. It also helps advertisers save time and easily manage their campaigns at scale.

For more information on managing Google Location Targets and Bid Adjustments in Bulk, please click here.

More Google Adhoc publisher reports for additional insights

Last month, Marin announced support for Google Adhoc Publisher Reports, which allow customers to run pre-defined Google API reports directly from Marin’s SmartGrid. This feature provides a streamlined workflow, eliminating the need to log into AdWords separately to access report data. With this release, we are pleased to add four additional reports: Paid & Organic Report, Keywordless Query Report, Keywordless Category Report, and Bid Goal Performance Report.

Please note that, as canned API reports, these will only have data from Google and will not contain any 3rd party revenue data or data from Marin’s grids. For more information on Google Adhoc Publisher reports, please click here.

Support for facebook's conversion and revenue tracking pixel

Marin now supports conversion and revenue tracking for Facebook’s tracking pixel, allowing advertisers who are using this conversion tracking methodology to make better optimization decisions in our platform. Customers using Facebook's tracking pixel can now assign conversion objectives for each ad set within the Campaign Wizard and measure conversions and revenue-based transactions that occur on their websites.


Updated Facebook Promoted Objects Settings

To make Marin’s Facebook advertising campaign setup workflow consistent with Facebook Ads Manager, we have removed the option to promote multiple objectives within a single ad set. Now, Facebook advertisers can select only a single objective for all their ads within an ad set. This will make campaigns more organized and easier to manage.


Quick navigation through shopping campaigns with Google inventory filters

Advertisers using Google Shopping Campaigns can now use the “Inventory Filter” setting to quickly filter their product feed on attributes such as "Brand" or "Product Category." This feature makes it easy to navigate through and manage Shopping Campaigns, particularly those used for sales or promotions. To use this feature, customers must add the Inventory Filter as a column on the Campaigns grid.

For more information about Inventory Filters, please click here.

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