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Marin University

Home > English > Marin University > Release Notes > January 15th 2016 Release Notes

January 15th 2016 Release Notes

Streamline your Yahoo! Gemini reporting workflow with new campaign settings fields

We’ve added three new Yahoo! Gemini advertising campaign setting fields into the Marin Search reporting interface. Now, our search advertising customers will be able to sync in campaign, group, creative, keyword, and budget statuses from their Gemini accounts as well as keyword dynamic parameter values (parameters 1, 2 and 3) contained in their Gemini ads. By incorporating these widely used campaign, group, and keyword settings into the Marin Search interface, we aim to save you time and streamline your workflows when troubleshooting or monitoring the status of your Yahoo! Gemini campaigns. 

For more information on this exciting new enhancement, please read our Support Center article


Manage Yahoo! Gemini campaigns more seamlessly with publisher syncing enhancements 

We’ve added the ability to sync keywords with no impressions from existing Yahoo! Gemini campaigns into the Marin Search interface. Now, advertisers looking to manage newly created Yahoo! Gemini campaigns can easily import keywords that haven’t yet accrued impressions with just a click of a button in our Linking Wizard, and Marin will automatically build tracking URLs for them and push traffic to Yahoo. By improving our keyword syncing capabilities with Yahoo! Gemini, advertisers will be able to implement and manage new campaigns more seamlessly than ever before.


Drive more app downloads with Google Mobile App Extensions support

In our continued focus to provide our search advertisers with innovative mobile solutions, we have added campaign management support for Google Mobile App Extensions. Marin Search advertisers will now be able to bulk create and edit extensions for mobile app promotion campaigns directly within the Marin Search application. With the release of Mobile App Extension support, we aim to help our customers quickly increase app downloads and engagement from mobile advertising.

For more information about Mobile App Extensions, please read our support center article.


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