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Home > English > Marin University > Release Notes > July 15th 2016 Release Notes

July 15th 2016 Release Notes

Full Support for Google’s Expanded Text Ads (ETAs)

Marin Software is proud to announce full support for Expanded Text Ads (ETAs). Today’s release compliments our existing ETA support by introducing the ability for Marin customers to build and edit ETAs using the full Marin toolset, including URL builder. With strong early results (check out our blog post), we encourage advertisers who have been waiting to get started with ETAs to jump in with both feet.

Please read our Support Center article for more details. 


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Bidding Improvements for Google and Bing Shopping

For customers utilizing Google or Bing Shopping, Marin now offers more flexibility in organizing bidding strategies for Shopping Campaigns. This enhancement allows shopping customers to easily and effectively align high-performing Product Groups with the right bidding goals to best achieve your unique business goals.




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