Marin now offers a certified integration with Sizmek SEM Connect, to allow advertisers to create and manage search campaigns in a single tool.
Sizmek and Marin’s deeper integration means that search campaigns created in the Marin platform are synched with Sizmek in hourly operations. With this integration, Marin customers gain an accurate de-duplicated view of their search campaigns' performance. In addition, advertisers can now build bidding rules around revenue data collected through Sizmek’s conversion tags. This enables marketers to better allocate budgets and determine the true ROI of their Search campaigns. Of course, Marin reporting is available at the keyword, creative, sitelink, and product target levels.
To learn more, please read our Support Center article or reach out to your Platform representative.
SEM Connect > Publisher Accounts View
SEM Connect > Campaigns View
