Marin Software Adds Support for Responsive Display Ads

Marin Software has added support for the creation and management of Responsive Display Ads (RDAs) on the Google Display Network (GDN).

Display placements come in many shapes and sizes, particularly on mobile. In the past, marketers were forced to build ads for each placement to avoid restricting their reach. RDAs solve this problem, and save marketers significant time, by automatically fitting your media assets to each individual ad placement. All that’s required from you to get started is an image and a few ad copy variations. Leveraging RDA ensures maximum reach and also taps into GDN’s native ad inventory. We encourage you to give RDAs a try today!

Marin Software support includes:

• Sync and report on RDAs 
• Create and edit RDAs in bulk 
• Use Marin's image library to add images