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Home > English > Marin University > Release Notes > Marin Search: February 1st 2019 Release Notes

Marin Search: February 1st 2019 Release Notes

Personalize your ads on the fly with Responsive search ads

Responsive Search Ads, also known as RSAs, are Google's latest effort to create an ad type that adapts to the user, meaning you can serve different versions of the same RSA to different users without having to input any additional ad copy. 

RSAs offer AI-generated ads that are built from up to 10 headlines and 4 descriptions, offering real-time personalization based on query, user, context, and other signals. Google will then automatically test different versions of your ad in order to determine the best combination of headlines and descriptions to serve to each user. 

This is machine learning at its finest, which means cutting out the manual work that goes into A/B testing, saving you time and simplifying your campaign creation process, all while offering more ad relevance, higher customer retention, and an uplift in conversions. 

What's not to love? Ready to get started with RSAs? Check out our dedicated article to learn more. 

 

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