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Home > English > Marin University > Release Notes > Marin Search: March 14th 2018 Release Notes

Marin Search: March 14th 2018 Release Notes

Start your journey with Marin TruePath

We are proud to announce the release of our latest cross-channel innovation: Marin TruePath

Marin TruePath is a unique cross-channel attribution solution which allows you to track customer journeys across channels, ad interactions, and devices. Whether your conversions are coming from Search, Social, or even organic channels, Marin TruePath will aggregate all of this data in one place in the platform.

Even better, Marin TruePath will de-duplicate conversions, account for inaccurate cookie-based tracking solutions, and assign true values based on real performance. This gives you the most accurate possible view of your entire customer journey -- from start to finish. On top of all of this, Marin TruePath also delivers actionable insights you can use right away to make data-driven budgeting decisions that will optimize your spend and streamline your campaigns. 
 

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