Migrating to Google's Parallel Tracking is now even easier

Whether you've already migrated to Google's new Parallel Tracking, or you're still in the planning stages, we've now made it even easier to manage Parallel Tracking in the Marin platform. With today's release, we've updated the platform's Channels tab with two important features:
 

1. You can now use the View Builder to bring in the Parallel Tracking (Google) column and view the on/off status of any of your accounts from the Channels grid.
    
2. You can use the platform's multi-edit feature to enable (or disable) Parallel Tracking on any of your accounts in just a few clicks. 

For more information, feel free to watch the our quick update video below. You can full-screen the video anytime by double-clicking or using the icon in the lower-right corner.
 

support for Bing's Expanded Dynamic Search Ads now available

With this release, we're pleased to introduce full platform support for Bing's Expanded Dynamic Search Ads (eDSA) for Bing accounts in the USA and UK. 

Dynamic Search Ads automatically target relevant search queries based on the content of your website and are dynamically created to respond to these search queries, meaning there are no keywords to worry about. With Expanded Dynamic Search Ads, you can deploy even longer headlines and description lines which allows you to share more information about your business before people click your ad. 

The platform now supports the following features for Bing eDSAs:
 

• Syncing the Bing eDSA campaign hierarchy to the platform.
• Cost and revenue reporting.
• Full support for the Marin URL Builder.

For more information about our support for Bing Expanded Dynamic Search Ads, please read our dedicated  Support Center article.