Marin is releasing enhancements to its budget-forecasting tool, as well as launching our brand new What-If analysis feature. With the addition of day of week, day of month, and day of year to the Pacing feature in our budget forecasting tool, advertisers will be better informed on historical seasonal trends that will impact their spend.
With our new what-if analysis tool, advertisers can look forward to being able to easily visualize the impact on performance for any given changes to their spend levels in real time. Through an easy to use interface, advertisers can maneuver between different target spend levels and are given true transparency as to how their bids are to be adjusted across their portfolios in order to maximize clicks, conversions, and revenue. If advertisers see a spend scenario that they like, they can apply the recommendation with a simple click of a button.
For more information about Budget Optimizer, please refer to this help article.
As part of Marin’s commitment to providing full support for Yahoo Gemini, Marin users can now create Yahoo Gemini campaigns in bulk through Marin. This process will follow the same workflow for the bulk creation of Google and Bing campaigns. In addition to being able to create campaigns through this release, customers will also be able to edit bids and URLs through Marin.
For more information on the workflow for Gemini bulk creation in Marin, please refer to this help article.
In an ongoing effort to help streamline customer workflows, we are releasing a new side panel view within our SmartGrid. This side panel will let customers easily see the structure of their URLs for keywords and creatives, as well as tracking templates for their groups and campaigns. For this release, the side panel will not allow for edits. However, this is just the first step of Marin’s transition to a new single-edit paradigm that will help customers to save time and simplify workflows by allowing them to make changes without leaving the SmartGrid.
For more information about Side Panel, please refer to this help article.
To help advertisers prepare for the upcoming launch of Google’s new Upgraded URLs, Marin has updated our URL Builder to help support the new URL structure overhaul.
Once a Marin client has started the migration process to Upgraded URLs or has the Tracking Parser flag turned on, they will be able to experience the updated version of our URL Builder. With the new URL Builder, Google now has a dedicated tab to allow users to easily setup default Google Tracking Templates and Custom Parameters. When new objects are created through the URL Builder, defaults for each will be applied. For example, a user can setup a default Account (PCA level) tracking template in the URL Builder that references keyword-level custom parameters. Going forward, when new PCAs are synched into Marin, URL Builder will automatically apply the default tracking template. Similarly, when new Google keywords are uploaded, URL Builder will add the default custom parameters.
For other publishers, while the UI has changed, the functionality remains the same. Users will still be able to setup redirect and required parameters through the new UI and URL Builder will build Destination URLs when objects are created in the application.
For more information about the new URL Builder, please refer to this help article.
