Consumers are increasingly looking for products or services while on the go and using smartphones to call businesses directly to learn more or convert. In fact, according to Google, 70% of mobile searchers call a business directly from search results. Recognizing the opportunity for advertisers who depend on phone call conversions, Marin has added campaign management support for Google Call Only Ads, allowing advertisers to drive business directly to store fronts and physical locations. By leveraging Marin's new multi-edit and bulk upload support for Call Only Ads, advertisers further streamline their mobile advertising efforts on Google and target advertisers on the go more effectively.
For search marketers using advanced tracking solutions, building, QA’ing and maintaining URLs can be a time consuming and error prone process. Marin’s URL Builder, now enhanced to accommodate for Google’s Upgraded URL requirements, saves search marketers time and eliminates the hassles of building URL templates and managing tracking parameters. To further streamline URL management in the post-Google Upgraded URLs world, we have added new tabs in URL Builder for Custom Parameters and Template Blocks. By separating Google Custom Parameters and tracking parameters into separate tabs in URL Builder, we aim to provide our customers with a more intuitive navigation and streamlined URL management workflow.
