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Home > English > Marin University > Release Notes > Release Notes Q1 2020 > MarinOne and Marin Search: January 13th 2020 Release Notes

MarinOne and Marin Search: January 13th 2020 Release Notes

Amazon Sponsored display ads

What’s new?

Marin now provides advertisers with a host of reporting and campaign management capabilities for Amazon Sponsored Display ads. Sponsored Display ads are available for professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.

Why is this important?

The Display type sets itself apart from Sponsored Brand and Sponsored Product Ads because its ads can be displayed anywhere on Amazon’s advertising network, not just the SERP. This includes Amazon.com, any company it has a partnership with, or any company it owns. Advertisers can increase their product awareness and demand across the web by reaching the right audiences for their business, beyond those actively shopping on Amazon. Below is what a Sponsored Display ad would look like on a third-party website.

 

Screen Shot 2020-01-13 at 6.17.06 PM.png

 

In addition to full reporting capabilities, the following management and optimization capabilities are also readily available for Sponsored Display ads:

  • Link and Unlink SD campaigns (with groups and creatives) via Marin Linking Wizard
  • Hard-sync SD campaign/groups manually at any time without waiting for Nightly sync
  • Manual (in-app) Bidding as well as Algorithmic (folder-level)
  • Full Dimension functionality for reporting and optimization
  • Scheduled actions for Activation and Pausing of SD Campaigns

 

Screen Shot 2020-01-13 at 6.31.43 PM.png

Other considerations

  • These will appear as “Sponsored Display” in the Campaign Type column in Marin.
  • There are no keywords as these are Display campaigns.
  • The audience is targeted by default by remarketing to “customers that viewed the Amazon product detail pages of advertiser’s advertised products or similar products."
  • Legacy PDA (Product Display Ad) campaigns built prior to the introduction of Sponsored Display API are currently not supported due to Amazon’s limitation.

More information about Sponsored Display ads, including brand eligibility and the different business objectives available, can be found here. Please reach out to your dedicated account representative if you are interested in syncing your Amazon Sponsored Display Ads into Marin.

MarinOne ID Parser


What’s new?

Advertisers can now set up tracker parsing rules for Publisher Target ID, Publisher Group ID, & Publisher Audience ID in MarinOne. These values are supported in the same way as device, product and sitelinks ID. This means fewer revenue upload errors, more complete revenue attribution, and better Drafts and Experiments support.

Why is this important?

By supporting flexibility in parsing these important ad targeting ids from URLs, we can offer more Marin Tracker advertisers more advanced audience conversion reporting, and generally better conversion matching logic in reports.

Marin Tracker is a conversion tracking solution with built-in optimization tools that allow you to understand stages that matter in your buying cycle. By unifying your campaign data with sales outcomes and machine learning, you can make data-driven marketing decisions and have a holistic view of all revenue impact from digital marketing efforts—including in-store purchases and call conversions.

Want to learn more about Marin Tracker and the guidelines regarding the Tracking ID Parser? Check out our dedicated Help Article!

 

Microsoft Local Inventory Ads


What’s new?

Marin now supports the sync and reporting of Microsoft Local Inventory Ads, which feature an “in-store” label, and take users to an advertiser’s website or a Bing hosted storefront page that includes product and store information. When a user searches for a product, nearby retailers will be eligible to show ads for relevant inventory in stock in their nearby locations

Why is this important?

Local searches account for a growing number of queries, particularly on mobile. This ad format is a great way to bring your storefront to digital, and helps drive "discoverability" by putting your products in front of any consumer using relevant search terms.

For local businesses with longer sales cycles, advertisers can take advantage of Marin’s Offline Connect tool to merge users’ in-store behavior (sign-ups) to their online actions, resulting in better online-to-offline attribution. More importantly, it's easy to import your store location data from Google My Business into your Microsoft Advertising account and extend your overall reach.

You can learn more about about this latest ad format, and how to sync into your Marin application, in our dedicated Help Article.

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