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Home > English > Marin University > Release Notes > Release Notes Q2 2019 > MarinOne: May 24th 2019 Release Notes

MarinOne: May 24th 2019 Release Notes

MarinOne URL Builder

Google's URL Builder settings can now be managed locally in MarinOne, while the 'Other' publishers option will serve as a Quick Link back to the URL Builder in Marin Search.

Please visit our dedicated URL Builder landing page -- featuring an article, video, and an interactive experience -- to learn more or reach out to your account representative for more details on implementation and setup.

 

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Amazon Sponsored Brand Campaign Creation

What’s new?

With Marin’s latest release, we have introduce Beta functionality to create Sponsored Brand campaigns through an intuitive interface in MarinOne. Using this feature, an advertiser can create a new campaign from a single panel. Layering this functionality in with algorithmic bidding, A/B testing, and Dimensions reporting gives you a powerful solution for managing Sponsored Brand campaigns in MarinOne.

Next Steps:

Please note the feature is only available today as a Beta. If you’re interested in enabling Sponsored Brand campaign creation, please reach out to your account representative! More information can be found in our dedicated Support Center Article.

Apple Search Ads Bidding

What’s new?

Marin introduces automated bidding for Apple Search Ads, optimizing an advertiser’s spend with bids that will help them achieve their business goals. Advertisers can minimize the amount of time spent on account optimization, and focus more on strategy and volume growth.

Why is this important?

According to Apple, Apple Search Ads have a conversion rate of 50%, and 65% of app downloads occur directly after a search on the App Store (searchads.apple.com). This makes Apple Search Ads an effective marketing channel for the acquisition of new and engaged users, and an essential part of improving an app’s visibility on the App Store.

Marin’s Value-Add:

Combined with Marin’s support of search and social channels, our all-in-one solution gives advertisers the opportunity to manage all of their mobile app ad campaigns in one place and at scale. Customers can leverage a full-funnel view with Marin’s cross-channel reporting tool, and allocate spend to the most efficient marketing channels.

Please visit our dedicated Support Center Article to learn more, or reach out to your account representative for more details on implementation and setup.

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