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Home > English > Marin University > Release Notes > Release Notes Q4 2019 > MarinOne and Marin Search: December 13th 2019 Release Notes

MarinOne and Marin Search: December 13th 2019 Release Notes

Prominence Metrics in the Devices Tab & history Grids in Marin Search

What’s new?

You can now view Prominence Metrics in the Devices Tab and History Grids in Marin Search. This gives advertisers a faster way to aggregate performance and gain a true understanding of where their ads appear on the SERP.

Sync & Reporting of Gmail Ads


What’s new?

Advertisers will now be able to sync and view their Gmail Ads in the Creatives Grid. Gmail Ads are pay-per-click ads that advertisers can serve in their prospects’ email inboxes, and are displayed at the top of a user’s inbox within the social or promotions tab:

 

Screen Shot 2019-12-13 at 5.34.10 PM.png

 

The yellow square box indicates that it’s an ad and not an actual email, and most Gmail Ads expand into a full-screen promotion when clicked, looking like actual emails.

Google automatically optimizes Gmail Ads to ensure they fit the format of where they’re shown: desktop, mobile, or the Gmail app. Ads in Gmail use the standard display targeting options, including audience keywords, in-market audiences, demographics, affinity audiences, automated targeting, remarketing, customer match, and life events.

Why is this important?

The average person spends over 4 hours checking their work email every day. With that amount of time dedicated to email, and with 1.2 billion monthly active users on Gmail, Gmail Ads are a great way to target potential customers.

 

Want to learn more about syncing your Gmail Ads into your Marin account? Reach out to an account representative today!

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