The Marin Platform now offers the ability to sync average position data for both Yahoo! Gemini and Yandex, allowing you to leverage position-based bidding options for both of these publishers.
The Platform now supports syncing revenue data directly from Perfect Audience, allowing you to report seamlessly on revenue and revenue-related metrics.
Keep an eye out for the following features, to be released with our next product update!
In continuing on a path of innovation for Yahoo! Gemini, we will soon roll out ad management support for the platform’s mobile search and native campaign types.. The planned enhancements, intended to streamline the Gemini campaign management workflow, include the ability to add, edit, and delete text and native creatives in bulk for Gemini campaigns all from within the platform.
Additionally, users will soon be able to perform position based bidding on Gemini ads, allowing them more flexibility and control with bidding and optimization. Marin is committed to providing best in class support for Gemini – stay tuned for more updates!
The Marin SmartPixel has been added to the Platform's Admin panel. This can be used to capture intent data across channels and devices. You will then be able to create Audiences of potential customers who have similar characteristics.
To use this, simply open URL Builder to set up the tracking code and manage SmartPixel tracking tag rules.
Native advertising has been the talk of the digital advertising world this year. These ads have the unique ability to blend seamlessly into editorial content and provide more relevant and information based ad content. Advertisers have seen increased engagement and brand awareness with native advertising, and the popularity of this ad format is only growing. With Bing native ads, advertisers can expand the scope of existing search campaigns to reach the audience of MSN.com, which has an estimated 117M monthly unique visitors.
After being one of the first platforms to support Yahoo Gemini native ads, Marin is excited to announce upcoming support for new Bing native ads beginning with bid adjustments for campaigns. With Marin support, users can easily boost bids for while managing their Bing campaigns alongside the rest of their advertising from within the platform to increase the overall ROI of their advertising.
