Marin Social will soon offer support for Facebook’s upgraded Custom Audience pixel, which combines the Custom Audience and conversion pixels into a single, unified tag. The update means you will only have to place one pixel (instead of two) across your entire website to report conversions, build audiences, and get rich insights about how people use your website. In addition, the updated pixel is up to 3 times faster.
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To align with the latest version of Facebook’s Marketing API, we plan to release updates to Facebook’s bid fields. Soon, Facebook advertisers on our platform can expect a new three-step process of selecting the actions you want to optimize toward, the events you will be charged for, and the bid amounts you’d like to set. These updates will allow for more clarity and control over your bidding model, and the ability to leverage Facebook automatc bidding.
As part of this update, Facebook will also be changing the definition of cost per click (CPC) to include link clicks only. Engagement clicks such as likes and comments will no longer be included in CPC metrics.
Please contact your account team with any questions.
