The Platform now offers full support for Bing Upgraded URLs. Similar to Google's Upgraded URLs initiative last year, this change brings with it a raft of benefits for Bing Ads clients, including:
It's now possible to migrate all of your trackable objects to Upgraded URLs, so feel free to reach out to your Platform representative to decide on the best approach for you. Alternatively, if you're all set to begin the migration, you can get started now with our Bing Upgraded URLs Self-Migration Guide
In addition to Upgraded URLs, Bing has also added Expanded Text Ads (ETA) to Bing Ads. The Platform has been updated to offer support for this new and improved ad format.
An Expanded Text Ad (ETA) is an expanded ad format with two title fields, more characters per text field, and support for Bing's upgraded URLs. ETA's deliver more content than Standard Text Ads, giving you more space to encourage clicks and conversions.
For more information about Expanded Text Ads and Platform support, please read our dedicated Support Center article.