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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Revenue Upload > How To Articles: Revenue Upload > Publisher Tracking Setup

Publisher Tracking Setup


For clients who are using a publisher tracking method to gather conversion and revenue information, our application is able to automatically pull down this data along with the cost data.

How to Confirm Publisher Data is being Received

If you currently utilize revenue tracking from the publisher, confirm that our application is successfully importing the data. Once your account is set up, compare the revenue in the Platform with the publisher data by following these steps:

  1. Select any Google campaign. In Google Adwords, create a revenue report for the campaign for the week before last (there can be a slight delay for some conversions to work their way through the Google system; it is best not to use data from the last 2-3 days for this comparison). The export should include conversions and revenue, at the keyword level. Make sure you know the exact date range that is covered by the export.
  2. Click on the Keywords tab in interface to view the list of campaigns. Drill into the campaign by clicking on its name.
  3. Click on the Keywords sub-tab to show the keywords in that campaign.
  4. Select the dates on the calendar that match the Google report generated in Step 1.
  5. Make sure that the Revenue and Conversions columns are shown in the grid. Use the View Builder (upper right of the grid) to display them if they are not shown.

    Note: Be certain that Date of Click has been selected below the Calendar (instead of Date of Conversion) in order to view Conversions and Revenue columns properly in the grid. 


  6. Compare the revenue and conversions shown in the grid with those in the Google report. If there are any discrepancies, contact your Platform representative for assistance.
  7. Repeat steps 1-6 for Yahoo and Microsoft campaigns, if relevant.

How to Enable Publisher Tracking

To enable publisher tracking, follow these steps:

  1. Go to the main Channels tab.
  2. Using the checkboxes, select the relevant Publisher Client Account.
  3. Click Edit above the grid ('pencil' icon).
  4. Next, click Manage Accounts.
  5. Under Publisher Data, click on the pencil icon and select Revenue and Conversion Data.


Note: For Google conversions to be pulled into Marin, be certain to select the box for "Include in Conversions" on the publisher side.

Search Best Practices

Note: Publisher conversion tracking is generally better for simpler monetization structures, while the Revenue Upload approach is better for more complex structures. Some considerations are as follows:

  1. If you have a single, simple conversion goal, for example, the completion of a lead form, then publisher conversion tracking will be fine. If you have multiple different goals, with different values for each, these must be aggregated into a "total value for the conversion" before loading into the application, using the revenue upload feature and unique keyword IDs.
  2. If you have offline conversions, that is, sales that are reported or valued after the visit has left your pages, you must upload this revenue. Many affiliate marketers receive a feed from their clients with the results of the leads that they passed. These are all offline conversions.
  3. If you require data independence from the publishers and don't want them to see your conversion rates or revenue amounts, you can upload this revenue or use the Tracker.
  4. If you are an e-commerce advertiser using Microsoft, you must upload the revenue amounts or use the Tracker. Microsoft's conversion counter does not support revenue tracking, only conversion tracking.

Important Notes

  • If you are using publisher conversion tracking and also plan to upload revenue, or use the Tracker, you could experience double counting issues. Notify your platform representative if you want to continue to include the publisher conversion tracking pixel for comparison purposes but don't want that data to come down into the platform. We can block conversions and revenue on a publisher client account basis.
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