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Revenue and Conversion Tracking

Home > English > Revenue and Conversion Tracking > Revenue Upload > How To Articles: Revenue Upload > Uploading Revenue for Placements

Uploading Revenue for Placements

Introduction

Our application supports two methods for uploading revenue to managed placements:

  1. Use tracking ID (like keywords)
  2. Use combo of placement URL and creative ID

 

Tracking ID

Uploading revenue using the keyword ID (tracking ID) works just like how it does for keywords. The following demonstrates a valid revenue file using tracking ID:

Date

Keyword ID

Creative_ID

Revenue

Conversions

Currency

01/10/2010

987654321

382740918

12.00

1

USD

01/10/2010

123456789

384432213

2.62

1

GBP


Placement URL and Creative ID

Note that there’s drawback using this method. Because Google only returns the base domain of the website the placement ad was displayed on, any revenue uploaded to a group that contains placements with multiple sub-directories will be assigned to “Unattributed”. For example, a managed placement of “cnn.com/world” and “cnn.com/travel”, will both resolve to “cnn.com” if using the {placement} parameter. In this example, if “cnn.com” is uploaded into our application, because there are multiple placements for cnn.com, the revenue will be attributed to the group only.

You must include the [Placement] column containing the placement URL and the Creative_ID column in your revenue upload file.

The following demonstrates a valid revenue file using placement URL and Creative ID:

Date

Placement

Creative_ID

Revenue

Conversions

Currency

01/10/2010

dogster.com

382740918

12.00

1

USD

01/10/2010

www.cnn.com

384432213

2.62

1

GBP

Learn about Using Tracker with Placements

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