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Revenue Assists for Paid Search keywords require the ability to calculate Gross Profit for each of the assisting keywords. This is so MarinOne can accurately give credit to the assisting clicks and the assisted revenue can be used for bidding.
If you have configured Revenue Assists for Marin Tracker and are not seeing assist values in the Tracker revenue file, it is most likely for one of the following reasons:
Note: You do not not need to be bidding for assists to work, but MarinOne does need to calculate Gross Profit. In some cases, you may need to set up a Strategy with a Value-per-Conversion amount in order for assists to work.