Setting Up Google Combined Tracking Value

In order to report revenue and conversion data by device, a dynamic device parameter (i.e. Google's {device} ValueTrack parameter) must be appended to your destination URLs.

In this article, we'll show you how to configure your combined tracking ID settings. 

For more high-level information about tracking IDs and the setup process, please first read our dedicated help center article.

How To Configure Combined Tracking ID Settings

Here is a step-by-step guide to setting up your combined Tracking ID Settings:

  1. Click on the Settings ('gear' icon) in the top-right corner of the platform.
  2. Then, click on Revenue & Tracking >Tracking IDs.
  3. Click + ('plus sign' icon)
  4. Under Parameter Type, select Device. Choose from a pipe ("|"), an underscore ("_"), or a hyphen ("-") as your delimiter. The device delimiter you choose must be different from your Tracking ID stop character.
  5. Click Apply.
  6. Migrate your URLs by appending device type information to your tracking values within URLs. You must use the following format: Unique ID + device delimiter + 'd' + {device}

Written by Marketing @ Marin Software

Last published at: December 15th, 2023