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Search Publishers

Home > English > Search Publishers > Google > How To Articles: Google > 'Search with Display Select' Campaigns in Google

'Search with Display Select' Campaigns in Google

Introduction

Last year, Google released a new campaign type called Search Network with Display Select (SNDS) that is set to replace the old Search and Display campaigns in the next few months. 

 Google is reporting that: "Advertisers, on average, see a 35% higher click-through-rate and a 35% lower cost-per-customer purchase on the Display portion of their Search Network with Display Select campaigns’.  With this in mind, we are keen to help you take full advantage of this performance improvement".

What are search Network with display select campaigns?

These campaign types no longer have a separate group content bid associated to them. Instead, Google automatically bids on your behalf. This change only impacts these campaign types. Search only and Display only campaigns are not impacted, and bidding continues to work as it always has.

  • Search Network with Display Select shows your ads selectively on the Display Network and bidding is automated. That helps you reach people who are most likely to be interested in the products and services you’re advertising.

  • Currently you can opt to upgrade your existing campaigns to this new campaign type. When you do upgrade, your keywords, placements, and remarketing lists targets for search are kept. Other types of targeting are removed such as topics and interests.

  • This campaign type is now the default option (instead of Search and Display Network) and is the first option you see in Adwords, when you create a new campaign.

Platform support

As of the July 2014 release of our Platform, any legacy Search and Display campaign that is actively managed (i.e. campaign edited and the change pushed to the publisher) in the Platform will be automatically upgraded to the new Search Network with Display Select format.

Remaining campaigns began the upgrade process by Google on September 16th, 2014.

Bidding

The Platform no longer calculates group content bids, due to their deprecation by Google. Customers interested in leveraging automated bidding for the Google Display Network should instead utilize the Display Only campaign type.

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