Broad Match Modifier is a targeting feature for Google Ads that lets you create keywords with greater reach than phrase match, and more control than broad match. MarinOne is fully compatible with this feature.
To implement Broad Match Modifier, append a '+' (plus sign) in front of a broad match keyword and set the match type to Broad. There should be no space between the '+' and the keyword, but there must be spaces between each keyword.
For example:
As with any keyword, we support the bulk add/edit and export of broad match modified keywords. There are, however, some caveats with viewing/editing broad match modifiers in Excel.
There is currently no way to filter keyword match types to include only broad match modifiers. A workaround is to filter under the keywords column for Contains "+".
Excel has been known to alter keywords and capitalization for broad match modified keywords. Here is a best practice for opening reports containing broad match modified keywords created in Marin for the purpose of editing in Excel: