Google has certain account limits that apply to the number of objects (campaigns, groups, keywords, etc.) that can exist in a single account. We'll list each of these limits in the section below.
Google Account Limits
The limits are as follows:
10,000 campaigns (includes active and paused campaigns)
20,000 ad groups per campaign
20,000 keywords per ad group
300 display ads per ad group (includes image ads)
50 text ads per ad group
4 million keywords per account
500 location targets per campaign
500 excluded location targets per campaign
Important Notes
There are no longer standard and expanded accounts.
Currently, auto-rollover will create a new campaign when the original campaign contains 10,000 groups.
