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Home > English > Search Publishers > Google > How To Articles: Google > Google Call Only Ads

Google Call Only Ads


Google Call Only Ads allow advertisers to drive traffic to their physical, brick and mortar locations. These creatives use a phone number for their ad headline, and once clicked, lead the user to call the business directly.

Call Only Ad Options

The following actions are currently available for Call Only Ads in the Platform:

  • Sync and display Call Only Ads on the Creatives grid. This allows you to track the performance of your Call Only Ads and compare them to other creatives

  • Create, edit and delete via Bulk Upload

How to Create, Edit or Delete a Call Only Ad

To create, edit or delete a call only ad in the Platform, use Bulk Upload following the steps below.

  1. Go to Admin Tab, and under the Bulk Upload section on the left side of the Platform, select Creatives.

  2. Following the traditional Bulk Upload process, upload your bulk file or enter the ad content to be uploaded in the text box.

Required fields for Call Only Ads

  1. Headline, containing the phone number for your ad

    • Note: If you are using Google call forwarding, the number you enter into your headline will automatically be replaced by Google when the ad serves

  2. Business Name

  3. Description Line 1

  4. Description Line 2

  5. Creative Type, containing 'call only'

  6. Display URL

  7. Country Code

Optional fields unique to call only ads

  1. Forwarding, containing the value 'true' or 'false'

Additional Information

  • As with your other creative types, Status, Group and Campaign are optional.

  • No other URL fields like Landing Page URL, Tracking Template, etc will be served with Call Only Ads, so these fields should not be used.

  • This workflow outlined in the article is specific to Call Only Ads; other ads types can still be created by any of the existing methods.
  • For more information on Bulk Upload, please take a look at our help article - Training: Bulk Uploading to the Platform.
  • Note that keywords will be attributed as normal for clicks on your Google Call Only ads.
  • For information regarding country code values, please refer to this Google Ads page (external link).



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