Following the completion of the migration to Google’s Upgraded URLs format, please review your Marin Client Account for Activity Log errors that may require your attention and to ensure that landing pages resolve as expected.
In this guide, we will walk you through four areas to identify potential errors and address them.
The Migration Portal provides a summary of the migrated objects in the Reports tab. Included in the reports tab is a URL Landing Page Validation, which checks if a URL resolves successfully or not. URLs that resolve to a 404 error need to be checked.
Below is a list of common errors you may encounter and the steps for resolution:
Impact & Steps to Resolve:
Steps to Resolve:
Download erroneous structure file.
Filter for groups with the above error.
Add column Search Bid for groups that failed and add a dummy search bid of 0.01.
Re-upload groups structure file (failed rows).
Pull in Custom Parameters column in the main Groups grid to confirm that they've been assigned.
Search bid should have reverted to 0.
You can find more info on the error from our Support Center article.
Steps to Resolve:
1. Assign a start date for valid sitelinks, assign a landing page URL and Mobile Landing Page URL.
Impact:
Custom parameters cannot be set on Needs Sync campaigns, which includes CallOnlyAds campaigns. Please note that at this time, Marin does not sync in CallOnlyAds and as such URLs may not resolve correctly.
Step to Resolve:
This error may occur when bulk uploading a group Custom Parameter. This refers to a formatting issue with the bulk sheet. Depending on how the sheet was created or saved, it could include certain invalid characters like quotation marks. Also Group name could have been created with quotation marks.
The important part of the error is what is in the [square brackets] at the end of the error message. This highlights what characters are causing the problem. The xxx in the message refers to which line in the bulk sheet the problem is occurring.
Please read our Support Center article for more information.
Impact & Steps to Resolve:
The tracking template and custom parameters cannot be applied as the Google publisher credentials are not updated within the Marin application. To resolve this error re-authenticate your Marin account by navigating to Channels > Manage Accounts > select Google and enter your updated account credentials to authenticate your account.
Impact & Steps to Resolve:
In this case, the Upgraded URLs bulk sheet failed and did not update objects in the bulk sheet. Check the bulk sheet and validate that all required columns are provided. Remove any extraneous or unnecessary columns. For example, if a creative bulk sheet fails, then try re-uploading it with account, campaign, group, creative id, landing page / mobile landing page and custom parameters. Remove headline, desc line 1, desc line 2, display url, etc.
Impact & Steps to Resolve:
When the Final URL (known as Landing Page in the Platform) is missing http:// or https:// this will cause this error to occur. Please include http:// or https:// on Landing Page fields to resolve this error.
Impact & Steps to Resolve:
The Upgraded URLs migration will be editing existing objects and should not create new keywords. If you see this error please reach out to your Marin account team. They will rename the bulk sheet to keywordEditHELD_filename.txt and upload it to your Marin FTP Directory in Held Status. keywordEditHELD_ will skip any new objects. Unfortunately, this option does not exist for creatives.
Impact & Steps to Resolve:
Bulk object creation will fail. To resolve this error use the Landing Page Column Header in place of the Destination URL or Click Through URL column header for Google objects
Impact & Steps to Resolve
It appears Call Only Ads don't have Destination URLs as they redirect to a phone number. Screenshot of setup of this ad type in the Google Ads UI here: http://www.screencast.com/t/AFMjaLIjBHq
You can ignore any campaigns of this type since they should not include normal text ads.
Impact & Steps to Resolve:
The bulk sheet contained over 50,000 rows that generated an error. In order to populate an error message, break up the file into smaller batches (< 50K rows) and re-upload each file individually. Valid edits will go through, while objects with an error will now kick back an error in the Results column. Please reference this list to help with any errors encountered.
Impact & Steps to Resolve:
Bulk object creation will fail. Use the Landing Page column header in place of the Destination URL or Click Through URL column header for Google objects.
Impact & Steps to Resolve:
Please navigate to the Creatives tab of the Platform and filter by Sync Error (the Operational Status column denoted by the flag), then multi-edit and submit all of the policy names and violating texts using the error details (separated by commas if there are multiple types of violations).
