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Home > English > Search Publishers > Google > How To Articles: Google > Using the Inventory Filter for Shopping Campaigns

Using the Inventory Filter for Shopping Campaigns


The Shopping Campaigns Inventory Filter is an AdWords setting that lets advertisers limit what products a given Shopping Campaign will show on the search results page, even before product groups are defined.

For example, imagine that a shoe retailer has a product feed that includes, among other attributes, color. If the retailer wanted to create a Saint Patrick’s Day campaign that was limited to just green shoes, they could use the inventory filter to specify that only green shoes were able to be shown in the campaign.

How to view the inventory filter

Inventory filters are a campaign-level setting. In Marin they can be seen in the campaigns grid by going to the View Builder and adding the Inventory Filter column under Settings. You will only be able to view the inventory filter if you are using Shopping Campaigns.

Adding or editing inventory filters

Inventory filters can be added or edited in bulk only. Marin does not support single-edit of inventory filters.

For more information about bulk adding/editing campaigns, please read ou Support Center article. 

Inventory filter format

In the Platform, inventory filters have a format that is similar to that of product groups themselves. The difference is that inventory filters do not begin with an All or All Products, while product groups do.

Inventory filters have the following format:

condition1:value1 > condition2:value2 > … > condition7:value7

For example, if a retailer has a 2015 holiday sale tag in Custom_0 and wishes to create an inventory filter that contains this as well as a filter for just products with the category Apparel & Accessories, they might bulk upload something like this:

Campaign                        [Inventory Filter]

2015HolidaySale            Custom_0:2015 holiday sale > Category_L1:Apparel & Accessories

In the Platform, this would appear like so:



Once pushed to AdWords, the inventory filter will show up like this:


Additional Notes

  • Available conditions for the inventory filter are as follows:

    • Category_L1, Category_L2, Category_L3, Category_L4, Category_L5, Brand, Condition, Custom_0, Custom_1, Custom_2, Custom_3, Custom_4, Item_Id, Product_Type_L1, Product_Type_L2, Product_Type_L3, Product_Type_L4

  • Marin doesn’t do certain validation on Inventory Filters. For example, AdWords won’t allow Category_L2 to precede Category_L1 or Product_Type_L2 to precede Product_Type_L1. As a result, you may be able to upload this into Marin, but when the change is pushed up to Google, it will fail with an error message.

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