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Search Publishers

Home > English > Search Publishers > Google > Troubleshooting Articles: Google > "Must Specify One of Search CPC, Placement CPC, or Placement CPM.” (Google only)

"Must Specify One of Search CPC, Placement CPC, or Placement CPM.” (Google only)

What is the issue?

During a bulk upload, an object or objects fail and return this error message:

Error: Must specify one of Search CPC, Placement CPC, or Placement CPM.

What causes the issue?

Possible reasons for this error:

  1. You are attempting to edit or split a group or campaign that is using Google’s Conversion Optimizer.
  2. Bid amounts are set to zero.

How to fix the issue

Just follow these steps:

  1. If using Google’s Conversion Optimizer, you will need to implement a workaround in order for our system to sync with Google. This workaround is needed since our system requires a minimum bid to be made and currently does not sync with Google Optimizer bids.

    To do this, upload a temporary search bid and re-upload your bulk sheet. The search bid will be posted to the publisher where Google will change the bid back to 0 and the change will sync back to the Platform.

  1. Specify a bid amount and re-upload.

Additional Information

  • For more information on Bulk Upload requirements, visit our Help article.
  • For more information on Bulk Upload editing and adding, visit our Help article.
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